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Baby Boutique

The Baby Boutique

The place for premium brands, top-quality materials & elevated designs.

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The Looker Play Kit by Lovevery

High-contrast toys made for newborns 0-12 weeks old. Only at Target

Only available in select stores.

So many perfect gifts

Explore the newest tech, latest styles & hottest trends for Baby.

Featured brands

Create, manage or find a Baby Registry

Celebrate new babies & their caregivers in ways they’ll love.

Say hello to your registry benefits

registry15off

15% off registry completion

Get a Targetcircle™ bonus & save on anything left on your registry.

Free welcome kit

Get started with over $100 worth of samples from favorite baby brands & Target Circle Bonuses. Terms & conditions apply.

Over 20 deals of 20% off

Access exclusive deals for babies & caregivers all year long.

More to explore

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